Think Your Content Should Be Getting More Love? Give These 4 Tactics a Try...

Think Your Content Should Be Getting More Love? Give These 4 Tactics a Try...

Think Your Content Should Be Getting More Love? Give These 4 Tactics a Try…

Whether it’s across social media, blogging, or your small business — chances are you’d like to be heard by more people. It’s what we all want. It’s what humans want — recognition for hard work.

Nowadays, there’s so much noise and content online to compete with that it gets daunting.

It’s easier than ever to have accessibility to a network, but harder than ever to have visibility within that network.

So how do you stand out? How will you differentiate yourself from others?

There are a million answers to this question, which is exactly why it’s so difficult. Good news is, if you do have “what it takes”, then the rest is hard work, a mindset shift, and learning some strategies to increase your online visibility.


1.) Learn Copywriting


Copywriting should be near the top of the “things they should’ve taught you in school” list. Especially in the business sector.


Copywriting links up consumer psychology with fundamentals of what amazing content truly is. Yet, not many people learn it or talk about it.

If you want to become an expert copywriter, I’d recommend looking into these resources:

  1. Joanna Wiebe’s content as well as her company: Her newsletter is always very informative.

  2. Another resource is Len Smith’s Udemy courses. Check them out! I’ve taken two already and there’s no way to get the ball rolling.

  3. Copyblogger




I could write many articles on copywriting, and will in the future, but for now I’ll give away some basics since I am no master yet either:

Headlines are extremely important

They’re also extremely difficult. Some copywriting experts, like Mike Dillard, say they spend 50% of their time on an article/newsletter typing up the content and the other 50% thinking of a good headline!

Here are some basics to keep in mind when it comes to headlines:

  1. Don’t use “round numbers” (such as 10, 20, 5, etc.). Instead, use numbers like 11, 13, 17, 6, etc. This automatically triggers a sense of specificity. Of accuracy. Of data-driven results. Round numbers imply forcing the list to be as long as it is.

  2. Appeal to Emotions, not rationality. For example, if you’re writing about unemployment, don’t write about unemployment. Write about the fear associated with it.

  3. Set limitations (“only 3 days left”, “24 Hours until…”, etc.) — this causes a sense of urgency within us. With less supply comes more demand. In copywriting and social psychology, this is called the Principle of Scarcity.


The Principle of Reciprocity


When someone goes out of their way to help you, as a human, you’re naturally inclined to help them back.

This is called the Principle of Reciprocity.

The Principle of Reciprocity is the reason we feel bad when we don’t send that “Thank You” card we were supposed to. It’s why we feel terrible if we haven’t bought our favorite Podcaster’s book yet. It’s why we get pissed when we hold the door open for someone and they don’t say “Thank You”.

We all know the Principle of Reciprocity. It’s natural to us. But being conscious of it while writing your content will help you get way more eyeballs on it!

So you might ask how it applies to content? The answer’s simple. People have great B.S. Radars.

People can tell when someone has put their heart and soul into a piece of work. They can tell when someone has spent hours created something of value in which they’re passionate about.

On the other end of the spectrum, they can tell when you half-ass something and whip it up last minute. Or when you’re inauthentic.

Your content is MUCH more likely to get shared, Liked, Recommended, Repinned, Favorited, or Double-Tapped when others can tell you spent immense effort on the project.

Simple, right? Well, then live by it. Too many people are entitled and think their work deserves more love when they’ve only spent 45 minutes working on the piece.

Put your heart and soul into it. Learn some tips and tricks to get more visibility. Provide value to others. And the rest will take care of itself if you are gifted in that area.


2. ) Mindset Shift — “Limit” Your Competition


I’m not speaking about poisoning your competition’s cheeseburger here.

A ton of people don’t start on their projects because they feel there is too much competition. I hate when people say this!

That being said, I think this mindset will help 98% of your woes on the matter: you aren’t up against as many people as you think you are.

Let’s say you want to be a comedy writer for television. You’ll hear endless chatter and doubt about how the dream is too big. How the numbers don’t stack up. To a certain extent, these people are correct. But let’s take a closer look…


How many aspiring comedy writers want to be comedy writers for TV? A little less.


How many of these people know the correct format, fundamentals, etc. to be a TV writer? A little less.

How many of these people have actually finished writing a script? A whole lot less.

How many of these people keep pushing and have finished writing three scripts? A whole lot less.

How many of these people have gone above and beyond to network with people in the industry? A whole lot less.

And lastly, how many of these people are willing to continue this for over a decade to achieve what they want? Almost none of the original group of people.

The real truth is, if you’re willing to go 120% into your passion year after year, take the right steps, constantly improve, and realign when necessary, you’re not competing with many people.


This mindset of limiting your competition will help you weather through rough times on your journey of content creation. It will allow you to press forward when you feel like there’s no point in doing so.


3.) Know What Works on Your Medium

At Arctiphi, my brother and I are surprised at how many of our clients haven’t taken the time to study what actually works on the platform they’re wanting to grow on.

When it comes to resonating with a wider audience, studying what works is both vital and simple.

All you need to do is find the top 10 influencers on the platform, go to their page, and see exactly what they’re doing. That’s it!

Observe the nuances of the channel. What words are they using? How are they marketing their content? How often are they posting?

This does not mean you should copy these influencers, just learn from them. Then, find your unique voice/niche, mold your material to match the medium, and work your butt off.

4.) Be Timely

This comes down to being a student of your platform. For me, I’m always reading Medium articles. I love doing it. I know what people are talking about in the Medium community.

Do the same thing for any social channel. If you love LinkedIn, keep up with LinkedIn. If you love Twitter, then keep up with Twitter. If you love Tumblr…well, then it’s time to move on.


This will enable you to be up to date on any and all trends, which will allow you be timely and relevant.



My last Medium article resonated well with people, and ended up reaching the Top 10 List for a day and the Top 20 List for three days. This was because I listened to what others were saying in my industry. In this case, it was Snapchat.



Snapchat is NOT for Everyone — Don’t Believe the Hype…Here’s Why



Once you identify a trend, research it for yourself and decide whether YOU agree or disagree with it — and why. This does not mean you should be obnoxious or condescending to others like a ton of Medium writers are to each other, but it does mean your content will be more relevant.





Closing Thoughts



What this comes down to this: People are drawn to what they don’t expect. And they always will be.


This is the reason why Pop-Up Ad’s don’t work like they used to. This is the reason why open rates for email marketing were once 70% and now hover at 20-30%.

This is the reason why Influencer Marketing is the hottest form of marketing right now. 10 years from now, it’ll probably be a different story.

This is the reason everyone is losing their minds over Facebook Instant Articles.

All of this doesn’t mean you should click-bait audiences. Instead, it means you should incorporate the tips outlined in this article and beyond to be sure your authentic content gets seen by the amount of eyeballs it deserves to.

Make people care about something. And make that something the thing you care about most.

You deserve it. So do it.


Instagram Optimization Booklet

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How My Brother and I Took an Instagram Account From 0 to 3000+ Followers in 29 Days...And You Can Too

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*Check out the original version of this article on Medium right here!

How My Brother and I Took an Instagram Account from 0 to 3000+ Followers in 29 Days — And You Can Too


My brother and I had a client a few months back in the Health & Fitness industry. Based on the demographic we’d would be serving, as well as the heavy aesthetics associated with the fitness industry, we decided Instagram would be an optimal traffic channel.

So we tried to kick some ass on it. We didn’t end up going Bruce Lee on the project, but I’d be pretty confident to say we went Jet Li on it. And even more confident to say it was a success.

With Instagram now at 400 million monthly users, it’s fair to say it’s worth your time to build up brand awareness on the platform.

Here are 14 takeaways that summarize all we learned…

1.) Use third-party tools


There are a ton of useful third party tools to integrate into your Instagram marketing strategy. They will save you time and energy during the arduous process:


Hootsuite allows you to schedule posts for across most of social media platforms. After the posts are scheduled, Hootsuite will publish the specified photos automatically for you.

There is a free 30 day trial and after that it’ll run you $10 per month for Pro. The Free version offers 3 connected accounts and limited analytics, but it’s a good start.

I ended up picking one day per week to create the wordart posts for the following several days.

After that, you can solely focus on real-time responses, direct messages, and comments.

Crowdfire is another tool similar to Hootsuite that is very mobile-friendly. Try it out.


This tool allows you to see who isn’t following you back, and unfollow those people in a convenient way. This will help you tremendously with Follow Frenzies (next bullet point).

There is a limit as to how many people you can unfollow during a 24 hour period (at least with the freemium model).

Unfollowgram is another app that is similar to Justunfollow. There are a ton out there. Test them out and see which one you like best.

Wordswag & PicLab

These are amazing tools for creating beautiful wordart for Instagram. Unfortunately, Wordswag is only available for iOS.

As an Android user, I was reluctant to admit this, but Android has way shittier selection when it comes to wordart apps for Instagram. The best I could find was PicLab. could also work in these cases.

Please let me know if you all know any other options! I’d love to hear them.

Simply Measured

Simply Measured is awesome! It provides you with detailed analytics with anything and everything you need to know. Use it to see where your following is mostly from, then take that information to find out when the best time for you to post is.

2.) Put your pride aside, and conduct Follow Frenzies

Follow Frenzies are extremely important and efficient in fast-growth Instagram marketing, as well as other forms of social media marketing.

Follow Frenzies are when you go to Instagram accounts with similar demographics as yours, and begin following the followers of those accounts. Then, wait 2 to 3 days, and if they don’t follow you back, unfollow them.

I don’t have ethical issues with Follow Frenzies at all. Some people say it’s cheating. I think it’s more common sense than anything. What I do have a problem with is conducting them with irrelevant audiences. If you are running an account focused on sports reporting, you wouldn’t want to perform a Frenzy with a cooking & lifestyle account. So don’t. It’s fabricated, artificial, and a waste of time.

Do these until you reach a certain level of followers and engagement. Once you reach that amount, pivot and focus only on amazing content and high-quality engagement.

3.) Consistency is everything

Consistency is truly everything with social media marketing. A saying that I particularly like is this:

“When asked, ‘how do you eat an elephant?’, you should answer, ‘one bite at a time.’”.

I don’t know who created this quote, but my uncles always sais it and I think it’s insightful. So there you go.

In regards to how often you should post, the amount varies. Other articles and ebooks are overly specific when speaking on this topic. Ideally, once per day. Minimum. But, always stay true to creating quality content.

Set a bar, and never ever go beneath it. Don’t ever post just to post. It’ll bite you in the ass in the long run.

Note: Use Simply Measured to find out where your followers are from, then use that to see when would be the optimal time to post. If you live in the US, and have a following that is somehow 78% Icelandic, it makes no sense for you to post at 10am and 6pm like every other Instagram tutorial tells you.

4.) Templatize everything you can

Templates are amazing. Not just because they save you tons of time, but also because they are great for branding. This applies mainly to creating wordart, which I highly recommend for any business account on Instagram.

Once you have templates, all you need to do is finish up with content. After that, you’re good to go.

5.) Have a high-definition camera

The quality of photos matters. It matters a lot!

If you don’t have a camera that’s capable of taking high-definition photos, then borrow one. There are sites that allow you to borrow cameras, but they get kinda pricey.

If you are creative with your filters and editing, you can skate by with using your smartphone camera. But if you can afford it, get a camera. It will definitely be worth the cost if you are planning on utilizing Instagram for a long period of time.

6.) Read Nathan Chan’s book

Much of what we did at the beginning of the 29 days can be attributed to Nathan Chan. He is the CEO of Foundr Magazine, or the “founder” if you like puns. He is also a Stage A badass and very knowledgeable. So read his book, it’s worth it.

I’ll even give you the link to it:

7.) Switch up the content


Keep your audiences interested by switching up your content.

Don’t always post the same shit! Plain and simple. People get bored. Really quickly. You’ve gotta keep them interested if you their undying attention.

Add a joke here and there. Find a trending hashtag or contest in your niche that you can participate in. Ask you audience a question about themselves and encourage them to comment with the answer.

There are a million ways to be interesting, but only two ways to be uninteresting: to have unappealing content and/or to be predictable.

8.) Use hashtags appropriately

Don’t use too many hashtags. It will make your posts appear spammy.

Use 5 to 10 relevant hashtags. Choose one that you create yourself that brands your business, and two that aren’t as popular of hashtags. This will put you in the streams of both saturated and not-so-saturated feeds.

Also, remember to put your hashtags as a comment and not inside your caption!

This will allow you to keep the benefits of traffic without the detriments of unappealing, spammy hashtags.

9.) Brand all of your content

“Different is better than better.” — Sally Hogshead

I fucking love this quote.

Find a unique area in your niche to occupy. If you see an enormous amount of accounts in your niche being overly professional/dull, then be the “informative yet fun” counterpart.

Be different! Different is memorable.

You want people scrolling down their feeds to be able to INSTANTLY know it is your brand. That way they can stop, scroll back up, and double tap ;)

Put your logo as a watermark on all of your photos.

In addition, make sure all of your content is recognizable. This means that your word art should all be the same font, format, size, etc.

This doesn’t mean you have to be bound inside parameters, but it does mean you need to have parallel construction on your account content so your brand recognition can blossom as a result.

10.) Don’t think it’ll be easy

Set aside more time for this task than you think you will spend. You’ll be able to skate by by spending an hour per day, but if you want to truly stand out, set aside 1.5 to 2 hours per day, or one entire day per week to Instagram optimization.

In the automated, electronic world we live in it’s easy to caught up in the pursuit of short-cut’s. Sometimes, you need to simply buckle down and do the foot work. There’s no way around that.

11.) Take advantage of Flipagram

Flipagram is awesome. Use it.

It can allow you to tell captivating stories that usually aren’t possible in “Instagram language”. Use this tool to showcase an array of photos that weave together to form a story.

12.) Contextualize all of your posts

Be current. If it is a holiday, then tie in that holiday to your post. If there is a trending hashtag in your niche, then integrate that hashtag (in a creative way) to your post.

In short, people want brands to feel as human as possible. Many brands act robotic, and nobody likes that.

13.) Like & Comment a shit ton

You need to engage on other people’s posts if you expect to receive engagement.

Choose 10–15 people per day to engage with. Don’t just double-tap their posts, but comment on it as well. Build up rapport with them.

Make sure to spread this out throughout the day though. Otherwise, your actions will appear in your follower’s feeds and it will appear forced and artificial.